Virtual Booth

BLOOM TEA 

1.Muhammad Hafiz Hushairi Bin Mohd Fadli(16DPR23F1076) 

2.Nishantine Varatharasan(16DPR23F1074) 

3.Kavishna Anandhan(16DPR23F1080) 

4.Maitili Kumarasamy(16DPR23F1046) 

5.Muhammad Zharfan Bin Noor Azmi(16DPR23F1036) 

(Department of Commerce, Polytechnic Tuanku Sultanah Bahiyah, Malaysia)

(Supervisor: Norisah Binti Ahmad Shaffie)

                        ABSTRACT

Modern lifestyles have encouraged the frequent consumption of sugary and caffeinated drinks such as tea tarik, coffee, and other instant beverages, especially among young adults.  These drinks are often chosen for their convenience, taste, and affordability, but regular  consumption contributes to long-term health issues such as diabetes, obesity, and high blood  pressure. Many individuals remain unaware of the negative health effects of these beverages  or the availability of healthier, natural alternatives. To address this problem, the Bloom Tea  product was developed as a natural and nutritious herbal drink made from hibiscus, a flower known for its high content of antioxidants, vitamin C, and essential minerals, while being  completely caffeine-free. The main objectives of this product are to increase public awareness  about the nutritional and medicinal benefits of hibiscus tea, promote healthier beverage choices, and provide an affordable drink suitable for all age groups. The methodology applied  includes literature research, consumer market surveys, SWOT analysis, and the development  of a ready-to-brew hibiscus tea bag prototype. Market research results showed that most  respondents agreed hibiscus tea helps refresh the body, reduce stress, improve digestion, and  promote overall wellness. The SWOT analysis also revealed strong consumer interest in  herbal and environmentally friendly products, presenting opportunities for market entry.  Overall, Bloom Tea supports Sustainable Development Goal (SDG) 3: Good Health and Well being by promoting natural drink alternatives, fostering wellness awareness, and  encouraging sustainable, healthy lifestyles within the community.

Keywords: herbal tea, hibiscus, antioxidants, health innovation, sustainable lifestyle